Open Desk
฿9,750 self-paced
All six modules, worksheets, and recorded office-hour notes. Email questions within ten working days.
Flagship lab
Revenue Signal Lab
A working method for Ad Monetization App Analytics: take a noisy mediation week, keep the numbers honest, and leave with a brief you can defend in a product review.
Who this is for
Monetization managers, product owners, and UA leads who already open MAX, AdMob, ironSource, or a bidding console every Monday and still leave stand-up arguing about “the number.” If you have never seen a mediation export, start with Mediation Stack Literacy instead.
The lab assumes you can get a CSV out of your stack. We do not provision inventory, sign network contracts, or run your UA. That is a real limitation, not a footnote: without demand, analytics only describes emptiness more clearly.
Modules
-
The week as a file
Import a real export. Map impressions, revenue, country, format, and network without letting the UI rename your columns. You will leave with a reproducible sheet, not a screenshot folder.
-
eCPM is a ratio, not a mood
Decompose price from volume. Learn when a “good eCPM day” is actually fewer sessions wearing nicer clothes.
-
Fill without the average
Break fill by geo, format, and hour. Thailand and the rest of SEA are not a single row, even if your dashboard offers one.
-
Auction density and leftover waterfalls
Read bidding reports beside any remaining waterfall instances. Decide what still needs a floor and what only needs patience.
-
Session quality and SDK budget
Join revenue to crash-free sessions and ad latency. A faster SDK that steals tap targets is not a win, even if eCPM ticks up.
-
The one-page brief
Write what moved, what you checked, and what you will not change yet. Office hours exist to argue with that page, not to decorate it.
What you should be able to do afterward
- Explain a revenue swing without blending away the geo that actually moved.
- Tell UA and product which metric is the constraint this week.
- Spot when a floor change is covering for a session drop.
- Produce a brief that finance can read without a mediation glossary.
Instructor
Nalinee Prasert
Nalinee ran in-house monetization for a Bangkok studio shipping casual and midcore titles across SEA. She now leads the Revenue Signal Lab from the Ramkhamhaeng desk. She still prefers a CSV to a vendor “insight” card, and she will say so in office hours.
Informational pricing
There is no checkout on this site. Fees below describe the current desk. Write to us if you want a seat in the next cycle.
Signal Bench
฿24,600 live cycle
Everything in Open Desk plus two live reviews of your actual export and a written critique of your brief.
Questions we actually get
Do you connect to my mediation account?
No. You export; we teach from the file. If your vendor forbids exports, this lab is the wrong purchase until that changes.
Will my eCPM go up?
Not as a promise. Some teams find wasted floor settings. Others discover the demand simply is not there on Tuesday mornings in two countries. Clarity is the outcome we sell.
Is there a real limitation I should know?
Yes. The lab cannot create advertisers, fix a broken SDK integration, or override store review. If your fill problem is a missing adapter, analytics will only confirm it. We will tell you that early.
Can a whole team join?
House Residency on the seats page is built for that. The flagship lab itself is sized for one operator plus a guest at office hours.
Notes from people who sat the lab
The SDK budget module was the part I did not expect. We had been blaming mediation for a tap delay that started in our own interstitial timer.
Ploy Rattanaporn, product manager · Bangkok
★★★★☆
Solid on exports. I wanted more time on bidding reports; the waterfall examples still outnumbered the bidding ones in my cycle.
Marco · Singapore
Ask about the next cycle
Tell us which app and which stack you live in. We reply within two working days.